What kind of features are available?

400+ household-level features across affluence, life stage, property characteristics, vehicle ownership, household composition, geo and intent. Continuous, categorical and boolean. Feature documentation includes coverage, freshness and provenance.

How do I join Outra features to my warehouse?

Persistent household and individual IDs let you join on email, postal address or our stable identity keys. Reverse-ETL drops features straight into your feature store, dbt models or training tables.

What's the data freshness and refresh cadence?

Most demographic and property features refresh monthly. Life-event and intent signals refresh weekly. Enterprise plans support daily refresh and real-time event streams.

Can I evaluate feature lift before committing?

Yes. We run a free feature-impact evaluation: you provide a holdout, we enrich it, and we send back AUC / lift / SHAP analysis against your existing baseline. Most teams see meaningful lift on propensity and CLV models.

Are features stable enough for production models?

Yes. Features are versioned, drift-monitored and have documented schema contracts. Breaking changes are announced 90 days in advance with backward-compatible aliases.

Outra for

For Data Science

Household features your models are missing.

400+ stable household features across 30M+ UK households. Lift your propensity, CLV and churn models with signal that isn't already in your warehouse.

Book a demo

outra.features

400+ columns

household_income_band

ordinal

+92%

move_propensity_90d

float

+81%

life_stage

Paid media keeps getting harder.

TargetingAuto

Advantage+

×Granular interests
×Detailed targeting
×Custom layers

Meta and TikTok took precision targeting away.

Granular interests are gone. Audience tools collapsed into "broad" and "advantage+". You're flying on platform black boxes that optimise for clicks, not customer value.

Lookalike ROAS

'18'22'26

Lookalikes guess. Households don't.

"Look-a-like 1%" was a clever workaround in 2018. In 2026 it's a tax. With third-party cookies gone and signal loss compounding, the ceiling on lookalike performance keeps dropping.

UK households reached10% in-market

Wasted impressions£9,000

Reached real buyers£1,000

Broad targeting burns spend on the wrong households.

Only a fraction of UK homes are in-market for what you sell. Without household-level signal, you're paying to reach renters when you sell driveways, or students when you sell sofas. Real intent never enters the auction.

How Outra works

Enrich. Discover. Activate. Learn.

A closed loop: every campaign outcome teaches the model who's most likely to buy next.

Profile Enricher

We enrich
every profile

Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks.

Explore Enrich

Profile enricher

Household signals written to every record

Before

Mark Evans

mark.evans@gmail.com

From your CRM

Added to cart12 times
Opened email28 (84%)
Last purchase14d ago

Audience Discovery

We surface
the missing 30M

Every audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place.

Explore Audiences

Outra audience discovery card showing Empty Nesters segment with 139.6k in CRM and 1.2M untapped households

Activate Anywhere

We push to
every channel

Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles.

For performance teams

Activate anywhere

One audience, every channel

Syncing

Audience

Affluent downsizers

Profiles

1.24M

Hashed & privacy-safe before leaving Outra

Meta
Paid social
Matched
890k
72%
Trade Desk
Programmatic
Matched
830k
67%
Sky AdSmart
Connected TV
Matched
780k
63%
Your CRM
Lifecycle
Matched
1.24M
100%

Learn From Outcomes

We get sharper
every cycle

Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds.

For CRM teams

Closed-loop learning

Real outcomes train the next prediction

Compounding

01Ingest
CRM + commerce
02Enrich
30M+ household signals
03Audience
Life-event, wealth
04Activate
Meta, Google, CTV, CRM
05Learn
Outcomes feed the model

Reward signal

Before / With Outra

Stop paying the algorithm to find your customer.

Without Outra

Broad interests and lookalikes burn budget on uninterested users
Meta and TikTok learn slowly off thin first-party signal
Audience refreshes are spreadsheet + CSV cycles
No view of what's actually happening in the household

With Outra

Real household signals, moving, affluence, life stage, pushed to ad platforms
Algorithms start hot on real intent, not guesses
Audiences refresh weekly, hashed and privacy-safe
30M+ UK households indexed and ready to activate

Customer success stories

See how leading brands use Outra to reach the right audiences and drive measurable results.

Currys case study. Reached 95% of all recent UK home movers

AJI case study. 488% performance uplift with Outra segmentation

Lloyds Banking Group case study, Improved efficiency targeting remortgage households

Dayinsure case study. 38% lower CPA and 146% improved ROAS

Sky case study, 10x household level understanding

Frequently asked questions

Quick answers to the questions readers ask most

Your best future customers aren’t searching yet.

Find them before your competitors do.

Book a demo

SOC 2

GDPR

ISO 27001

Household features your models are missing.

Paid media keeps getting harder.

Meta and TikTok took precision targeting away.

Lookalikes guess. Households don't.

Broad targeting burns spend on the wrong households.

Enrich. Discover. Activate. Learn.

We enrich every profile

We surface the missing 30M

We push to every channel

We get sharper every cycle

Stop paying the algorithm to find your customer.

Customer success stories

Frequently asked questions

What kind of features are available?

How do I join Outra features to my warehouse?

What's the data freshness and refresh cadence?

Can I evaluate feature lift before committing?

Are features stable enough for production models?

Your best future customers aren’t searching yet.

Paid media keeps getting harder.

Meta and TikTok took precision targeting away.

Lookalikes guess. Households don't.

Broad targeting burns spend on the wrong households.

Customer success stories

We enrich
every profile

We surface
the missing 30M

We push to
every channel

We get sharper
every cycle