Your stack sees clicks and purchases. Outra sees the real-world signals behind them, moving, life stage, affluence, so you reach the households ready to buy, and get sharper with every campaign.
A closed loop: every campaign outcome teaches the model who's most likely to buy next.
Connect your stack. Outra appends real-world household signals, moving, affluence, life stage, to every profile, or syncs them to your warehouse. So segmentation, targeting and lifecycle flows fire on real-world context, not just clicks.
Explore EnrichEvery audience splits two ways: contacts already in your CRM, and prospects across 30M+ UK households you haven't reached yet. Build from both in one place.
Explore Audiences
Send the same audience straight to Meta, The Trade Desk, Sky AdSmart and your CRM. Hashed and privacy-safe. No spreadsheets, no upload cycles.
For performance teams
Real purchase outcomes feed back into the model. Not clicks, not opens. Every campaign teaches Outra which households are most likely to buy next, so targeting compounds.
For CRM teamsCRM + commerce
30M+ household signals
Life-event, wealth
Meta, Google, CTV, CRM
Outcomes feed the model
Find them before your competitors do.
Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel.
%20by%20Marsupilami%20--%3e%3csvg%20xmlns:svg='http://www.w3.org/2000/svg'%20xmlns='http://www.w3.org/2000/svg'%20version='1.0'%20width='1024'%20height='401'%20viewBox='-0.90203625%20-0.90203625%2081.4009425%2031.8719475'%20id='svg2501'%3e%3cdefs%20id='defs2503'%20/%3e%3cpath%20d='M%2011.1575,14.9225%20C%2011.1575,16.90875%209.5475,18.51875%207.56125,18.51875%20C%205.5725,18.51875%203.9625,16.90875%203.9625,14.9225%20C%203.9625,12.935%205.5725,11.32375%207.56125,11.32375%20L%2011.155,11.3225%20L%2011.1575,14.9225%20z%20M%2015.1425,2.8421709e-14%20L%2011.15875,2.8421709e-14%20L%2011.15875,7.36125%20C%209.81,7.3625%208.39625,7.3575%207.5625,7.3575%20C%203.385,7.3575%200,10.7425%200,14.92%20C%200,19.095%203.385,22.48%207.5625,22.48%20C%2011.7375,22.48%2015.1425,19.095%2015.1425,14.92%20C%2015.1425,12.83125%2015.145,7.355%2015.145,7.355%20L%2015.1425,2.8421709e-14%20z'%20id='path2455'%20style='fill:%23a7a6a6;fill-opacity:1;fill-rule:nonzero;stroke:none'%20/%3e%3cpath%20d='M%2055.322,18.53%20C%2057.31575,18.53%2058.93575,16.91375%2058.93575,14.92%20C%2058.93575,12.92375%2057.31575,11.3075%2055.322,11.3075%20C%2053.32825,11.3075%2051.712,12.92375%2051.712,14.92%20C%2051.712,16.91375%2053.32825,18.53%2055.322,18.53%20M%2047.77825,14.92%20C%2047.77825,10.74375%2051.16075,7.36%2055.33575,7.36%20C%2059.51325,7.36%2062.897,10.74375%2062.897,14.92%20C%2062.897,19.0925%2059.51325,22.4775%2055.33575,22.4775%20C%2051.16075,22.4775%2047.77825,19.0925%2047.77825,14.92'%20id='path2459'%20style='fill:%23a7a6a6;fill-opacity:1;fill-rule:nonzero;stroke:none'%20/%3e%3cpath%20d='M%2075.61312,14.92849%20C%2075.61312,12.95474%2074.01437,11.35599%2072.04312,11.35599%20C%2070.06687,11.35599%2068.46812,12.95474%2068.46812,14.92849%20C%2068.46812,15.89849%2068.46937,22.17224%2068.46937,22.17224%20C%2066.44062,22.17349%2064.48312,22.17724%2064.48312,22.17724%20C%2064.48312,22.17724%2064.48312,17.01474%2064.48312,14.92849%20C%2064.48312,10.75349%2067.86687,7.36974%2072.04312,7.36974%20C%2076.21562,7.36974%2079.59437,10.75349%2079.59437,14.92849%20C%2079.59437,17.05849%2079.59687,22.16724%2079.59687,22.16724%20C%2079.59687,22.16724%2077.63812,22.16849%2075.61312,22.16849%20C%2075.61312,22.16849%2075.61312,15.91974%2075.61312,14.92849'%20id='path2463'%20style='fill:%23a7a6a6;fill-opacity:1;fill-rule:nonzero;stroke:none'%20/%3e%3cpath%20d='M%2038.47125,12.29249%20C%2037.89125,11.91499%2038.08125,11.21749%2039.015,10.96124%20C%2040.25,10.62124%2042.2875,10.89624%2044.1125,11.70124%20L%2045.995,9.13249%20C%2045.17625,8.44999%2043.42125,7.57999%2040.81875,7.41124%20C%2040.81875,7.41124%2036.47,6.86874%2034.71125,10.17124%20C%2034.71125,10.17124%2033.1525,13.25624%2036.22625,15.17624%20C%2038.095,16.34249%2041.3425,16.75624%2042.3275,17.31249%20C%2043.1675,17.78499%2042.89,18.67499%2041.64625,18.95624%20C%2039.5875,19.42124%2036.81625,18.24749%2035.8875,17.55124%20L%2033.985,20.17624%20C%2035.26125,21.16124%2036.90125,22.00249%2039.495,22.42874%20C%2039.495,22.42874%2043.5825,23.13374%2045.83625,20.32374%20C%2046.25375,19.80374%2048.1025,16.33624%2044.385,14.35749%20C%2042.54125,13.37374%2039.4525,12.92999%2038.47125,12.29249'%20id='path2467'%20style='fill:%23a7a6a6;fill-opacity:1;fill-rule:nonzero;stroke:none'%20/%3e%3cpath%20d='M%2019.89726,25.12149%20C%2020.06226,25.22274%2021.92101,26.49649%2023.72101,26.53399%20C%2028.04851,26.62524%2028.32476,22.12024%2028.32476,21.05274%20C%2027.49351,21.92649%2025.80226,22.47524%2024.75101,22.47524%20C%2020.57476,22.47524%2017.22726,19.20524%2017.22726,15.02899%20C%2017.22726,12.96274%2017.22851,7.64774%2017.22851,7.64774%20C%2017.22851,7.64774%2019.17351,7.65149%2021.20726,7.65524%20C%2021.20726,7.65524%2021.21351,14.13024%2021.21351,15.02899%20C%2021.21351,17.00149%2022.81226,18.60024%2024.78351,18.60024%20C%2026.75851,18.60024%2028.35351,17.00149%2028.35351,15.02899%20C%2028.35351,14.22149%2028.35476,7.65524%2028.35476,7.65524%20C%2030.39101,7.65149%2032.34351,7.64774%2032.34351,7.64774%20L%2032.34101,15.02899%20C%2032.34101,21.56899%2032.66101,28.28899%2026.29101,29.80774%20C%2021.49101,30.95399%2018.09976,27.94899%2017.93101,27.81149%20L%2019.89726,25.12149%20z'%20id='path2471'%20style='fill:%23a7a6a6;fill-opacity:1;fill-rule:nonzero;stroke:none'%20/%3e%3c/svg%3e%3c!--%20version:%2020090314,%20original%20size:%2079.59687%2030.067875,%20border:%203%25%20--%3e)
'/%3e%3c/g%3e%3c/svg%3e)
Describe who you want to reach. Outra picks the household signals, sizes it against 30M+ UK homes, and pushes it straight to Meta, TikTok and programmatic — refreshed weekly.
See how leading brands use Outra to reach the right audiences and drive measurable results.
