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Pre mover predicts when people will list their property for sale before they've even listed it - up to six months prior to them making a decision. It combines our best-in-class in-house real estate expertise with leading data science to make over 900,000 predictions every month and is a necessary tool for any professional in the real estate industry to identify and reach sellers ahead of the competition.
Our propensity model calculates the likelihood for every household with certain trigger events to move within the next six months. If a property is listed, we can pinpoint the likelihood of it being sold within the next six months down to a week. Knowing which of your existing and target customers is likely to move – and when – means you can predict when they will need to engage with specific products and services so you can accurately target the right customers with the right products.
Many businesses have the name, address and email address of potential customers but we’re able to take that information and significantly enrich it to provide our customers with greater insight allowing for far more informed conversation to take place. Integrating seamlessly with any CRM tools, Lead Enrichment can significantly improve outbound marketing optimising what your sales teams undertake in terms of prioritisation.
Connect to financial qualified buyers with Propensity to Buy
We have the ability to utilise historic data and identify when someone is likely to buy property. By looking at every household in Britain and enriching that information with over 2,500 data points, we can accurately assess peoples financial readiness to move homes and pinpoint how to contact them enabling you to laser target these customers with tailored marketing strategies.
Intelligent data to safeguard Financial Vulnerability
Becoming knowledgeable about vulnerable households and their circumstances is essential for success in the current economic climate. Outra can provide actionable intelligence within your organisation to identify and connect with your most in-need customers to comply with Consumer Duty regulations and in an empathetic way even before they need help.