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    Audience targeting for leading brands

    Turn more of your ad spend into high-value customers

    Better audiences for the channels you already run. Outra targets UK households by what they’re about to buy, switch or sign up for, rather than who the platforms guess they are. Less wasted spend, more conversions.

    Find my audienceBook a demo

    Works with any platform you already use, so every pound goes on a better pool of buyers.

    Trusted by UK brands

    Sky logo
    Dyson logo
    Aviva logo
    Sainsbury's logo
    AXA logo
    BT logo
    Zoopla logo
    Dayinsure logo
    Octopus EV logo
    Purplebricks logo

    Customer acquisition should leave you room to grow

    When acquisition costs rise and returns flatten, a bigger budget gets harder to justify. Putting more of that budget in front of people who are going to buy is the smarter way to grow.

    Cost per acquisition

    +38%

    £34.20

    vs last 6 months

    Rising acquisition costs

    Every extra pound spent winning a customer leaves less profit from the sale. As that margin narrows, there is less to reinvest in growth.

    Sales per £1 spent

    −24%

    £2.10

    vs last 6 months

    Diminishing returns

    Broad targeting finds the easy customers first. After that, every extra pound brings in fewer sales than the last.

    Spend on non-buyers

    +19%

    72%

    vs last 6 months

    Wasted spend

    Platforms see clicks and browsing, so you're paying to reach households that will never buy.

    The right customer at the right moment

    Household income puts a premium product within reach.

    A growing family changes what a household buys, and when.

    A home move creates demand for new furniture, broadband and insurance.

    Outra turns those moments into audiences you can target, so your budget goes on households that fit your product, your price point and your market.

    No one else reaches UK households down to the letterbox, through the channels you already use.

    Audiences built around what you sell

    Fashion and clothing

    Find households whose life stage and spending power fit your range.

    Tech and entertainment

    Connect household needs and spending power to the devices and subscriptions you sell.

    Food and drink

    Match your product range and price point to the households you want to reach.

    Travel and experiences

    Find households whose life stage and budget fit your holidays, events and experiences.

    Home and property

    Reach households whose property, budget or next move makes your offer relevant.

    Motoring

    Reach households whose location, property and spending power fit your vehicles or services.

    Health and personal care

    Build audiences around household fit and price point for everyday personal-care products.

    Finance and insurance

    Use property and life-stage context to explore audiences for relevant financial products.

    Education and learning

    Explore households at a relevant life stage for your courses or learning services.

    Utilities and connectivity

    Find households with a timely reason to switch provider, from contract timing to a change in circumstances.

    Don't see your sector? Find an audience for your business.

    Find my audience

    Pick from ready-made household audiences

    Refreshed every week, so you keep reaching households that are in the market now. Drag or swipe through the list.

    Ready to activate in the channels you already use

    Meta
    Google
    TikTok
    YouTube
    Netflix
    Sky AdSmart
    Klaviyo
    The Trade Desk
    Amazon Ads
    Channel 4
    ITVX
    Pinterest

    Lower acquisition costs and more valuable customers

    Selected results from individual Outra customer campaigns.

    HIRO (HUX)

    60%

    lower CPA

    146% higher ROAS

    Read case study

    Galliard Homes

    55%

    higher conversion rate

    18% lower CPL, against a control

    Read case study

    Alexander James Interiors

    34%

    higher average job value

    53% lower cost per lead

    Read case study

    Get your next audience into a campaign

    1. Your business

      IndustryFashion and clothing
      Market positionPremium
      BudgetMid-rangePremium
      01

      Tell us about your business

      Two questions: your industry and your market position.

    2. Start with

      Affluent young professionals

      Recommended
      Spending power86%
      Life stage72%
      In market now64%
      02

      Get your audience recommendation

      We recommend the audience to start with, built from Outra household data.

    3. Control

      Your current

      Inclusion

      Likely to convert

      Exclusion

      Not a fit

      • Inclusion: likely to convert
      • Broad audience left to optimise
      • Exclusion: removed
      03

      Test two audiences against your current best

      An inclusion of households likely to convert, and an exclusion of those who won't. Compare both against your current campaign.

    Find my audience

    Frequently asked questions

    Quick answers to the questions readers ask most

    Find the audience for your next campaign

    Tell us your industry and market position. We'll recommend the audience to test against what you run today.

    Find my audience

    Prefer to talk it through?Book a free audience building session

    Find my audience