Performance audiences

Stop hoping the algorithmfinds your customer.

Feed the algorithm real UK household signals like income, life stage and buying intent from 30M+ households to find your next best customer on Meta and TikTok.

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3D clay illustration of a UK household demonstrating audience signal targeting

+Detached House+Two-Driver Household+Listing in 90 days+35-44 Age Group+Intent to Move+Young Children

Trusted by leading brands

Paid media keeps getting harder.

TargetingAuto

Advantage+

×Granular interests
×Detailed targeting
×Custom layers

Meta and TikTok took precision targeting away.

Granular interests are gone. Audience tools collapsed into "broad" and "advantage+". You're flying on platform black boxes that optimise for clicks, not customer value.

Lookalike ROAS

'18'22'26

Lookalikes guess. Households don't.

"Look-a-like 1%" was a clever workaround in 2018. In 2026 it's a tax. With third-party cookies gone and signal loss compounding, the ceiling on lookalike performance keeps dropping.

UK households reached10% in-market

Wasted impressions£9,000

Reached real buyers£1,000

Broad targeting burns spend on the wrong households.

Only a fraction of UK homes are in-market for what you sell. Without household-level signal, you're paying to reach renters when you sell driveways, or students when you sell sofas. Real intent never enters the auction.

From idea to
addressable audience.

Describe who you want to reach. Outra picks the household signals, sizes it against 30M+ UK homes, and pushes it straight to Meta, TikTok and programmatic — refreshed weekly.

Try the playground

Property

Reasoning

Live from 30M+ UK households

Activation

One persistent identifier. Activated everywhere.

Outra audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, CRM and direct mail — one identity spine, every channel.