Competitor

It's important to understand that our approach prioritises quality over quantity. We leverage real-time demographic data, including sociodemographic, behavioral, and attitudinal information, alongside real-world events, to assess a household's propensity to list. This comprehensive approach ensures that the leads we provide are highly targeted and verified, increasing the likelihood of conversion and maximising your ROI. Rather than casting a wide net, we take a more targeted approach, delivering leads that are tailored to your specific needs and goals.

Outra's Home Mover product stands out through its targeted approach and market-leading accuracy. Unlike other solutions, we employ a sophisticated targeting strategy based on various lifecycle stages, allowing us to tailor our predictions to individual households' unique circumstances. Additionally, our instant prediction feature ensures that you receive timely insights to inform your decision-making process effectively. One of our key differentiators is our unparalleled address matching accuracy, which is imperative in ensuring that crucial details, such as the correct door number, are accurately captured. This accuracy extends to real-time events matching, further enhancing the reliability of our predictions and enabling you to act swiftly and confidently in response to market dynamics.

Propensity to Buy refers to the likelihood of a household making a purchase, ranging from everyday items to significant investments like real estate. At Outra, we leverage a proprietary blend of affordability calculations, product fit modeling, and real-world trigger events to determine this propensity accurately. Our rich, relevant, and time-bound data sources enable us to capture a comprehensive view of each household's financial capacity and purchasing behavior. Powered by advanced AI models, we identify households that are financially qualified and demonstrate an interest in buying, ensuring that you receive actionable insights tailored to your specific business objectives. Whether it's a coat hanger or a house, Outra's predictive analytics enable you to target the right audience with confidence and precision.

We offer flexible pricing options tailored to meet the unique needs and monthly budgets of our clients. Rather than providing a fixed monthly fee, we empower consumers to select the lead volume or property data attributes that align with their budget and marketing objectives. This approach ensures maximum efficiency by allowing our clients to prioritize leads that offer the greatest potential for conversion. Whether you're looking to scale your marketing efforts or focus on specific target demographics, our pricing model enables you to optimize your budget and achieve your business goals effectively.

Transparency is at the core of everything we do with data by providing detailed reporting on the performance of our models and predictions. This includes not only when we get it right but also when we identify areas for improvement. We believe that transparency is essential for building trust and ensuring that our clients have confidence in the insights we provide. By openly sharing our successes and challenges, we demonstrate our commitment to continuous improvement and our dedication to delivering the most accurate and reliable predictions possible.

We offer seamless delivery options to suit your needs. Our API allows for direct integration with your CRM system, providing real-time access to leads and enabling cross-referencing with existing databases. We understand the importance of flexibility, which is why our outputs can be supplied in various privacy-by-design formats. Whether you prefer full addresses, proprietary location discs for activation, or hashed email addresses matched via our trusted identity resolution partners, we have you covered.